have a look at the Facebook Marketing Tips when you start marketing your products on Facebook,
to find proven content for your facebook page so content that is already gone either viral or has been really successful on facebook and then how to
model that content and adapted for your own face occasionally so that you can skyrocket your engagement so if you want to learn how to do just that
make sure to stick around yeah alright i’m super excited about this episode because I’ve been wanting to shoot something like this for quite a long time now i get a lot of questions about Facebook content and what’s happening with the algorithm and how to make sure that you’re getting on top of the new speed and getting your post shown to all of your audience and before we begin and talk about how to find proven content it’s really important that we understand how to use the Facebook algorithm how to leverage it for a lot of you know most small business owners and entrepreneurs facebook is really confusing it’s frustrating because reaches solo and if you don’t know how to properly manage your Facebook page it can be a lot a lot a lot of a drain when it comes to creating content because you know we’ve all been there we’ve all you know tried really hard to create awesome facebook content and then notice that you know no one saw the post no engaged with it is very frustrating so before you go off on a tangent and start blaming facebook because they want your money and you have to pay to promote your post that’s simply not the
case
yes having a facebook ads budget can really help take your offer to the next
level and I think it’s something that you should have even if it’s just twenty
dollars a month however it’s not necessary to pay to actually get you are
opposed to be promoted on the newsfeed and i know that a lot of you are going
to get really upset about this and you’re probably going to link a bunch of
articles that tell you the exact opposite but bear with me here i’ve been
using Facebook to market businesses since so it’s been four years and
I’ve studied you know the algorithm I’ve listened to almost every single facebook
live event where they announced to know the new trends that are coming facebook
is my favorite platform and i can truly tell you that I’ve built my business on
facebook marketing so although i’m not i don’t consider myself facebook expert i
do want to tell you that it’s very important you understand the mindset
behind what drives facebook what they’re trying to accomplish as a company and
why they impose a lot of regulation
hands-on business pages so first thing I want you know is that Facebook will
always protect the end-user they will always do what is best for their
community and that is a smart business decision on their end because think
about it if people stop using facebook is they stop you know engaging on the
platform because the content that they’re seeing is not something that
they like they’re gonna leave right and there’s not gonna be any one for you and
I to market to on the platform so before you get all pissed off at the facebook
algorithm you probably already are i know i’ve had a lot of frustration with
it you know you have to understand what Facebook is trying to accomplish and
that is to show the most relevant content to the users at the right time
because that’ll keep them engage that’ll keep them coming back to facebook and
you know if they’re constantly showing them ads or content from business pages
done they’re not going to want to engage you know with that content so the first
thing that you need to do as a marketer as a business owner who’s trying to
really get out there on facebook into big things is understand your audience
you know as much as you possibly can is to test and experiment and be aware that
the facebook algorithm will always benefit you if you’re posting content
that your audience really resonates with and I I’ve seen this over and over and
over and over and over again with all of my clients across the board you know
from plastic surgeons to roofing companies to online business owners
every time you post content that your audience resonates with it gets shown on
the new speed a lot more than if you post content that they just don’t care
about so the first tip I have for you in terms of really you know being able to
take your facebook com content to the next level is to post content that your
audience resonates within to pay attention okay you got to go in there at
least twice a month and look at the post that are getting the most amount of
engagement now for most business owners quotes do really well because they’re
inspiring they’re empowering and people love to share that on their own timeline
so going back to the
algorithm algorithm to facebook algorithm you know there’s a three main
pillars to the algorithm i’m not going to get very technical with you but just
notice about the algorithm the more people like comment share your content
right on your page that higher it’s going to rank on the algorithm so the
more facebook will show your content to other fans of your page so very
important that you’re able to create content that really gets engagement
quickly and then usually at least I’ve noticed as you know I once you post
content like let’s say you post piece of content at am that really creates a lot
of engagement for your audience at the next post that you publish usually picks
a little bit more of that momentum from that previous post and so facebook says
okay I’m you ever seeing that this content is first posted this page you
know published at am got a lot of engagement so they’re probably want
going to want to see the same fans are going to want to see more of that pages
content so they’re probably going to give you a little bit more momentum in
that second post as well the other thing to keep in mind is the floor mats right
if you know what Facebook is trying to do with their platform you will be able
to leverage content a lot better
Sophie’s because come out and literally told us you know that they’re focusing
on facebook live so these look live videos this year and next year is going
to be there mean focus that and facebook Messenger so as marketers we know that
they’re pushing facebook live a lot and you’ll notice that if you utilize
facebook live videos to broadcast live on your page you’re going to get a lot
more reach and a lot more engagement because facebook is a purposefully
showing that type of content to their audience and so that means that you’re
going to rank higher in the news feed
so it’s just a matter of you know kind of being a little bit more savvy and
very strategic with the content that you post another thing that we’ve known you
know last year in this year was that facebook was really focusing on
really becoming more of a video centric platform right so they have noticed that
users love to watch video and that’s what they’re going to be pushing so if
you want to make sure that your page gets lots of engagement you have to
upload video directly to Facebook and you’ll notice your reach is going to be
a lot higher than if you post a link back to your blog or if you post you
know a me more funny picture so just keep that in mind in terms of you know
what Facebook is trying to do and make sure that you follow the rules okay
facebook is telling you what they’re focusing on we might as well just use it
to leverage our own you know marketing efforts instead of trying to you know do
the same old things that don’t work start doing more of what does work and
start you know applying all of the strategies that that you’re seeing work
for your own business in a bigger scale so if you’re noticing that you know your
audience really resonates with behind-the-scenes pictures or if they
love video then do more that and do less of other things like posting quotes or
images or even link to your blog which I always think you should drive traffic
but you can probably get a better result when you do that via facebook ads and I
know you’re gonna freak out and say what I don’t want to pay for my content
well it’s ok and you have over a billion people you can reach on facebook
it’s it’s ridiculous that they even allows to market on that platform for
free
think of it from a business standpoint would you do that you probably wouldn’t
want to give someone else you know your own audience and let the market to your
community so just just be a little bit more mindful of what Facebook is trying
to do with their end users and use that to your advantage because that really is
the cute
ok so now shifting gears into finding proven content on facebook i have two
strategies or two tools that i love to use for my own content nice
no mark time and time again especially when you are you know maybe you’re in a
hurry and you don’t have a lot of time to create your facebook on
and finding what is already working is a really good strategy so I’m gonna take
you behind-the-scenes my computer and we’re going to do a little screen share
and i’m going to show you the tools that i use and how I come up with my facebook
content ideas so that you can replicate it yourself so let’s go ahead and do
that let’s jump behind the computer and we’ll get started
ok guys so here we are inside my facebook page and the first strategy i
want to show you is pages to watch and i love this feature because basically
facebook allows you to go in the platform and sort of spy a little bit on
your competitors and other people in your industry who are you know doing
really cool things so as you can see here I have entrepreneur magazine ink
magazine social media examiner boom social with Kim garcinia Porterfield
because these are huge industry leaders and you know the social media marketing
world and I instead of using this pages to watch just to see how I compare in
terms of engagement etc what I like to do is actually look at their content the
content that is performing for them you know the best and it’s really cool
because once you add these pages to watch it let me just go back a little
bit here and show you how to get here first you want to go to your Facebook
pages insights and then you’re going to click on overview and you’re going to
see an ad pages a button here and here you get to add a really i’m not sure if
there is a limit to the amount of pages you can add I think there’s there might
be a limit but I’m you know just play with this and start looking at other
pages that are doing some really cool things in your space as you can see
facebook is going to go ahead and suggest a few other pages like for
example I definitely want to see what digital marketers doing and then have
dinner some other folks here that are really up there in terms of what they’re
doing with social media and so I want to see what they’re doing on facebook and
how there are cons
their engagement is really just flowing and I’m not really focused on how its
stacking against mine as you can see here you’re going to see the engagement
for that week the post this week the amount of post like there’s no way I I
don’t publish posts right like that’s a lot and so it’s really really
important that you use this to actually check out what content they’re posting
and what content is doing really well so if i click on entrepreneur you’re going
to see this week’s top posts from entrepreneur magazine and I can go in
there and say wow cool so these are a few things that I can share on my own
page so if i’m curating content from entrepreneur magazine i can see their
top posts and so if it performs well for their page that means is going to
perform well for mine so I’m going to go in here and look at uses a different
posts that they published this week and why they’ve been so popular so I
absolutely love this it gives me also some great ideas for my own blog as far
as the type of content then you guys might want to read about so i love this
is very important I want to stay here of course you want to make sure that the
pages that you add our pages that are aligned with your audience right there
pages that serve your same target audience because then if you don’t do
that you’re going to you’re definitely going to be a little bit confused and
you’re probably going to create content that your audience doesn’t you know it
resonates with those painters audiences that not with yours the same thing with
inked magazine and I can look here and of course i know that ink and
entrepreneur their publisher so they’re going to be sharing you know links to
their articles so I know if I want to look at what’s hot in terms of blogs and
articles i’m gonna go here and then with social media examiner I can see a little
bit more variety right here is a live video and this was a top post for them
and it was only published two hours ago which again goes back to you know what I
was telling you about the importance of using facebook live video because
facebook is going to push it like crazy on the new seed so again more facebook
live video
ok those are two of their top posts and then here we go we’re talking about you
know creating social media images a great idea for me to create a video on
how to create you know a great social media images and a quick and fast way
and then here is another article that I can also either choose to share on my
page or use it as a topic for you know a tip that I can share for a short video
for a blog post in this way i can look at content that is already doing really
well in the social media world I so that I can really start curing curating that
content and modeling it to create my own so I hope that you’re starting to see
you know how this can really help you know so i know that can Garst is read
that facebook shares a lot of humor she also shares a lot of content that is not
directly really that was social media which is I think a very smart strategy
for her so you know you’re seeing again a lot of video a lot of quotes from her
that are doing well so again an awesome way to find proven content that is
already doing really well so that is my first strategies to use peaches to watch
your facebook is giving you these tools for a reason they want you to become a
better marketer because if you become a better marketer and you engage your
fanbase then you get the word out there that means that your fanbase you know
you know your ideal audience that means that you’re creating awesome content
that you’re adding value to their platform so it’s a it’s a great mutual
benefit right the more content you create on facebook that is positive and
uplifting and and your ideal client loves to engage with the more you r do
fans and followers right we’ll stick on that platform which benefits facebook in
the long run as well so just make sure that you’re using those tools they’re
there for a reason and they’re really powerful and I really don’t see a lot of
people doing this
the second tool that I want you to start looking into is a p ok so you don’t
have to pay for it
I do it’s like seven dollars a month and i love it’s called post planner and I
did get this awesome idea from karst so i do have to give her credit where
credit is do because
I took a course of her and she was showing the strategy a long time ago
actually like maybe like one or two years ago and i started using post
planner back then i loved it i still doing great tool so what post planner
does is they will curate content you know from all over facebook they also
use twitter and instagram as well and you can look at the content that has
been doing really well you know in terms of lifetime so you can see content not
just from that week like Facebook the pages to watch is a little bit limited
in that it just gives you that one week right what’s popular that week post
planner on the other hand allows you to organize your content keywords you can
organize it via topics and you can also browse the content that is popular that
month that week the content that is brand-new that is popular or the
continent has been popular all time and you can see those right over here right
so the first thing you’re going to want to do is check out the different
categories that they have in here right they have quotes and you can see all the
quotes that are very popular on facebook you can also see you know that month
range or you can see things that are new and then you can toggle back between
photos and status updates so they’ll show you two different two different i
guess post types right so you’ll have status updates in the quotes categories
that are very popular then you can also look at photos and i love the strategy I
uses for all my quotes and I also recycled on which was really helpful to
like I repress all of my content which is there you have full so that’s a great
way to do that
the cool thing about post liners that you can also schedule the content right
then and there so if you want to curate the content you don’t want to create it
you know yourself so you can do one of two things you can say okay i want to
share this post to and i’m just going to add it to my social media q right
add to plan great or you can go into can about
and use the same core model the post idea right so i am gonna use the same
coat a minute give credit to whoever posted it originally because it’s very
important you don’t want to steal people’s content and then I’m gonna just
brand it you know with my own style my own fonts my own cover photos in my
background photos and i’m going to add my logo but i’m going to give credit to
the original author and then i’m gonna share it that way instead of sharing it
directly so you can choose one of two things I like to create my own content i
think that it gives me a lot more authority and also really builds my
branding and i love that it you know kind of build awareness because it has
my lower my url so it’s really important you can do one of two things but as you
can see here i mean the possibilities are endless and these are all posts that
have been doing really well you can hover over them here and see how many
times they’ve been shared how many times they’ve been liked how many times
they’ve been commented on so great content you can also share to pinterest
directly so phenomenal tool seriously I really really suggest you get post
planner it’s it’s a lifesaver for my company and we use it all the time so
those are just quotes you can also look at you know engaging content so these
are photos that are not quotes they’re just photos of cute puppies or little
kids or all the photos are doing well especially if your photographer this is
a great place to curate ideas and start looking at you know better ways of
promoting your photography you can also look at engaging articles as well as
engaging status updates so guys I mean this is so incredibly powerful right
there giving you straight-up awesome ideas that you can start incorporating
into your content right away that are proven you can go down the line and look
at all of the different categories interesting funny business marketing top
random and then the thing that I really like is that here you can go into status
update ideas and they have an entire library full of post that you can
model and replicate one thing i do want to let you know is that I I don’t like
using templated posts right so if you are looking at these questions for
example and you want to use them for your page
don’t be lazy don’t be lazy like people can tell when it’s completed right so
don’t be lazy and put your own twist on it
so instead of just saying what is the most interesting you have in your purse
or wallet say something like I add a picture of your own person wallet and
said i would say something like I found this horrendous I don’t know maybe like
a starburst from two years ago in my purse or my wallet would you what
interesting thing do you have in your purse and so see like making your own
put it put your own twist on it so that it doesn’t look too complicated and
people can tell you know you just want to be authentic and so you can
definitely explorer post planner i absolutely love it and have an in-depth
training on post planner and how to leverage it inside how to create a qik
content calendar which right now is on sale little pitch there if you want to
check it out definitely i’ll add a link in the description it’s a really cool
program that shows you really how to create awesome caught content how to put
it inside of your content calendar how to make sure that it’s organized how to
automate it a great great
ah you know strategy put a strategy behind your content so if you want to
check that out
definitely click in the link description below or if you’re watching this on my
blog posts on my facebook page is going to be linked to it as well but anyway
explorer post planner there’s some really cool things you can do with that
and you can also you know like i said schedule your content directly on it so
as you can see here these are the the post that I’ve planned i don’t use post
planner to schedule my facebook content only because i already have a different
tool that I use co scheduled to reschedule all of my content in one
place like Pinterest you know Twitter Instagram not Instagram sorry
pinterest facebook twitter and I my blog as well as my newsletters my videos all
of that so that’s the only reason why not
use post planner but if you love it and you were looking for a great tool
this is one of thousands i’m going to delete this because i don’t want to be
sharing my bait but I hope you’re starting to you know kind of get a
better idea of how you can use these amazing tools to leverage your own
content and find proven ideas like stuff that is already working on facebook so
there you have it two of my favorite tools to find proven content for your
facebook page that i really hope that you are starting to get a little bit
more ideas then and that hopefully you start learning how to leverage facebook
for growth instead of getting super frustrated because their national your
content to your fans find ways to engage them find ways to make the algorithm
work for a year and like I mentioned if you’re more interested or if you’re more
interested if you’re interested in learning a little bit more about
supercharging your social media content creating a Content calendar that allows
you to plan and organize all of your content strategically how to save time
you know while creating your content all of that is inside my how to create a
cookbook content calendar training program you’re going to access some
really cool bonus videos that we also added like adding a media libraries you
can save all of your post and recycle and reuse them
you’re also going to be learning how to repurpose your content and so hopefully
you’re you’re starting to see how you can really leverage facebook for growth
and how you can leverage your content and plan organize it and have a system
behind it instead of just know sitting on the computer to figure out what the
heck to post on social media with active post on facebook and I’m yes I hope to
use these ideas help if they do let me know in the comments below what other
tools that you love to use to create your facebook content i’d love to hear a
little bit more about your insight and your knowledge and if you have any
questions go hit that comment section below and let me know what those
questions are I can’t wait to see you in the next episode of MTV and until then
go out there and shine your light spread your message and keep doing awesome
things i’ll see you in the next
episode so you need to create your social media content that you don’t even
know where to start introducing how to create a kick-butt content calendar i
designed this mini-course to help you get organized and planned create and
publish your content strategically inside you learn exactly how to create a
solid content calendar repurpose your content and access the tools and the
resources you need to save loads of time plus you’ll even get access to tons of
bonus videos and for a limited time you can crack the mini course at a discount
get started for free by downloading my content calendar template at Kimberly
animals com forward slash calendar or simply click the link in the screen
I’ll see you inside